Westworld Interactive is a multimedia communications consultancy. The company was formed in November 1995 and has quickly established a reputation as one of the leading multimedia communications consultancies through its outstanding work for Andersen Consulting, Adobe Systems Europe, Catalysm, Conde Nast Publications, de Tomaso SpA, EMI New Media, McCann-Erickson, Nice Man/Ferrari, Thorn EMI and Toyota amongst others. Its portfolio of services can be divided into three broad categories:
• Design and repackaging: of a variety of content types such as graphics, audio and video, into a range of interactive multimedia programs.
• Application development: the design and implementation of business systems, particularly database and presentation applications.
• Business consultancy: focusing on client needs for the effective output of information in multimedia formats to exploit the opportunities which new and emerging technologies offer.
Westworld’s product portfolio is driven by the development of the traditional IT document — which now includes new content types — and the increasing efficiency of digital networks which will deliver multimedia solutions in the near future.
One of Westworld’s more visible attributes is its ability to convert business information into fluent televisual multimedia. Westworld’s creative approach produces graphically rich, visually persuasive multimedia which is likely to destabilise a market in our clients favour.
The company is also involved in information processing and cataloguing, managing and repurposing clients’ marketing and information collateral — an important part of multimedia production.
Westworld is an integrated multimedia resource whose comprehension and expertise in advanced software engineering and the latest graphics tools helps to deliver powerful messages in a seamless collage of interactive information.
Here are two examples of how QuickTime VR technology is being used at Westworld:
1. ‘Third Millennium’
QTVR Control Room Panorama taken from Third Millennium, designed and built by Westworld Interactive for Andersen Consulting's Innovation Forum in Windsor.
2. ‘Ferrari F1’
Taken with a Kodak DCS410 digital camera hooked up to a Power Macintosh 7300/200 with a calibrated AppleVision 1710 monitor, 36 shots were taken at laser-calibrated 10 degree angles to create the source material for this QuickTime VR object movie for Ferrari.
Contacts
Angus Robertson/Graeme Hodges
Westworld Interactive
11 Bear Street
LONDON
WC2H 7AS
t. 0171 930 6996
f. 0171 839 1900
email. angus@westworld.co.uk
Richard Merrin
Spreckley Pittham Ltd
214 Great Portland Street
LONDON
W1N 5HG
t. 0171 388 9988
f. 0171 388 8588 email. spreckley@compuserve.com email. angus@westworld.co.uk